The Sellers Only Standard // The Last Free Door

You Can't Tour Homes Without Signing Now. Except Through One Door.

The Short Version The 2024 NAR settlement, $418 million, requires buyers to sign a written buyer representation agreement before an agent tours homes with them. Open houses are the exception. You can walk into any open house with no signature, no agent, and no obligation. SantaClaritaOpenHouses.com lists every open house in the Santa Clarita Valley, every weekend, on one page, free, no sign-up. When you find the one, you have two clean paths: bring your own agent on your terms, or come straight to me knowing you'll never pay me a dime and I'll never pretend to be your agent. Buyers welcome is not a slogan at my listings. It's a system, with the rules posted at the door.

Want to see a house this weekend? Since 2024, an agent can't even walk you through the front door until you've signed a written contract with them.

Not after you fall in love with the place. Not when you write the offer. Before the first showing. Signature first, house second. A lot of you hate that. I don't blame you. Committing to an agent before you've seen a single kitchen feels like proposing on the first date.

But there is still one door in this entire business with no signature on it. The open house. Anyone can walk in. No agreement, no agent, no commitment, no clipboard ambush. It is the last fully open door in American real estate.

So I built a map to every one of those doors in this valley. It's called SantaClaritaOpenHouses.com, and this post explains why a sellers-only agent spent his own money building a free tool for buyers, how to use it without signing anything, and exactly what happens when you walk through one of those doors and find the one.

What the Settlement Actually Changed for Touring

Quick history, because the rules changed and most buyers found out at the worst possible moment.

In 2024 the National Association of Realtors settled for $418 million, and one of the biggest changes landed directly on the buyer's side of the door. Buyers must now sign a written buyer representation agreement before an agent tours homes with them. Offers of buyer-agent compensation came off the MLS. Buyer-agent fees are negotiable, in the open, paid by the buyer directly or through seller concessions if the seller chooses. I cover the money half of that equation from the seller's chair in should you pay the buyer's agent.

The intent was transparency, and I'm for it. This industry blurred honesty and advocacy for decades and finally got the bill, which I broke down in everyone gets my honesty, one side gets my loyalty. But the practical effect on a regular family in Saugus is real: the casual Sunday of calling some agent to "just show us a few houses" is gone. Paper first now.

Here's the problem with that for everybody. Buyers need to walk houses before they know what they want. Nobody buys the first coffee they ever smell. Forcing a signature before the first showing pushes people to commit to representation before they can evaluate anything, including the agent.

The One Door With No Signature on It

Except the law left a door open. The open house.

An open house requires nothing from you. No buyer agreement, no agent, no phone call, no appointment. You park, you walk in, you look at the backyard, you open the closets, you leave. Sunday after Sunday, as many houses as you want, from Valencia to Agua Dulce, and you never sign a thing.

I spent two decades with LAPD, and if that job taught me one permanent lesson, it's this: people behave better and trust faster when the rules are posted where everyone can read them. The open house is the one room in real estate where the rules are simple enough to post. Come in. Look around. You owe nobody anything.

That made it obvious what to build.

Why I Built SantaClaritaOpenHouses.com

If the open house is the last free door, the next problem is finding the doors. Open house data is scattered, buried in portals that demand your phone number so five agents can call you by dinnertime, and it goes stale by Saturday morning.

So I built SantaClaritaOpenHouses.com. Every open house in the Santa Clarita Valley. Every weekend. One page. Free. No sign-up, no account, no gate where you trade your cell number for an address list. Valencia, Saugus, Canyon Country, Newhall, Stevenson Ranch, Castaic, Agua Dulce. If it's held open, it's on the page.

Walk twenty homes and never sign a thing. That's not a loophole I'm sneaking you through. That's the system working the way the settlement intended: buyers get information and access, and representation becomes a deliberate choice instead of a toll booth in front of the first showing.

People ask me why a sellers-only agent would build a free tool for the side I don't represent. Simple math. My sellers want buyers. Buyers want doors. I make my living removing whatever stands between them. Every buyer that a free, honest tool brings through a Santa Clarita open house is a potential offer for somebody's seller, and some of those sellers are mine. Serving my side well means filling the room, not guarding the door.

The Rules Posted at My Door

Now, what happens when one of those open houses is my listing?

You get greeted the same way everyone does at my signs: with the rules, out loud, before you tell me anything. I work for the seller. Anything you tell me can and will be used to my seller's advantage. So don't tell me your top number, don't tell me you're desperate, and don't tell me you love the kitchen. Save it for your own agent or keep it in your pocket. I call it the real estate version of Miranda, and I spent 17 years delivering the original, so the habit runs deep. Full story here: the Miranda rule of real estate.

You still get every ounce of honesty the law requires and then some. Every material fact, every disclosure, every factual answer, straight. What you don't get is coaching, because my advocacy belongs to one side and it isn't yours. The complete menu of what I will and won't do for a buyer is published here: what I can and can't do for buyers.

And because precision is the brand: I will never be the agent for both sides. If another agent at my brokerage happens to represent the buyer, that's disclosed exactly as the law requires, and my loyalty doesn't move an inch. The long version of that lives in the dual agency asterisk.

You Found the One. Now What? Two Clean Paths.

Sooner or later, one of those Sunday doors opens into your house. Heart rate goes up, math starts running. Here is exactly what happens next at my listings. Two paths, both clean, both posted.

Path one: bring your own agent. Hire representation on your terms, now that you actually need it and can choose it deliberately. Sign the buyer agreement the settlement requires, negotiate that agent's fee like the negotiable number it is, and let your corner fight my corner the way the system is designed. I will never discourage this. I would rather face a sharp buyer's agent across the table than a confused buyer across a kitchen island. Real representation makes clean deals.

Path two: come straight to me, unrepresented. Also allowed, also clean, with the rules in writing. You will never pay me a dime, and I will never pretend to be your agent. You get every fact, every document, every comp, raw. You dictate your offer and I transcribe it with your exact terms, not my suggestions. You need an inspector, a lender, an attorney? Three names each, never one. What you never get is a nudge, because a nudge from me is the beginning of an accidental agency nobody hired.

Either path can win the house. The only path that loses, every time, is the blurry middle: leaning on the seller's agent like he's secretly yours. That middle path is the one the industry sold for decades, and it's the one that ended in federal court.

Standard lane marker before we keep going: this post is education, not legal advice, so take your specific situation to your own professionals before you act on any of it.

Kitchen Table Q&A

The conversation I have at least once every Sunday, usually near the front door, usually with someone holding a phone with my open house map on it.

Buyer: So what's the catch with the open house site? Where do you harvest my info?

Connor: No catch, no harvest. No sign-up exists on the page. You look, you drive, you walk in. The site does its job without knowing your name.

Buyer: Agents don't build free things. What do you actually get?

Connor: Buyers in rooms. I'm a sellers-only agent. My sellers want offers, offers come from buyers, and buyers need doors they can walk through without signing paperwork first. The site fills rooms. Some of those rooms are my listings.

Buyer: I thought I legally can't look at houses anymore without hiring an agent.

Connor: You can't have an agent tour you through homes without a signed buyer agreement first. That's the settlement rule. But an open house has no signature on the door. Walk twenty of them this month and you'll never fill out a form.

Buyer: And when I find one I want? Doesn't the trap spring then?

Connor: No trap. Two doors, both marked. Bring your own agent, signed on your terms, and we do it the classic way. Or come straight to me, and the deal is: total honesty, zero coaching, you'll never pay me anything, and I never pretend to be your agent.

Buyer: If I come straight to you, who's watching my back?

Connor: The law, and it watches harder than people think. Every material fact, every disclosure, my own written inspection notes, all of it goes to you whether you have an agent or not. What the law doesn't give you is my advice. If you want a back-watcher with loyalty to you, that's path one, and I'll say so to your face.

Buyer: Would you rather I came unrepresented? Easier deal for your seller.

Connor: I'd rather you picked a lane on purpose. A confused buyer blows up more escrows than a tough buyer's agent ever will. My seller wins when the person across the table knows exactly what they're doing, whichever path gets them there.

Buyer: Fine. Why is a listing agent handing me all this for free?

Connor: Because I read people their rights for 17 years and I'm not going to stop now. Posted rules, open doors, no games. That's the whole system.

Selling in the Santa Clarita Valley? $17,000, the fair fixed fee. Sellers only, never the buyer, never both sides. Your open house full of real buyers, your loyalty undivided, from the first phone call.

SellersOnlyAgent.com | 661-400-1720

FAQ

Do I have to sign a buyer agreement before touring homes in California?

Yes, if an agent is touring homes with you. Since the 2024 NAR settlement, agents must have a written buyer representation agreement signed before showing homes to a buyer. Open houses are the exception: you can attend any open house without signing anything and without having an agent at all.

Can I go to an open house without a buyer's agent?

Yes, completely. Open houses require no buyer agreement, no appointment, and no representation. You can walk in, tour the home, ask factual questions, and leave with zero obligation, which makes open houses the simplest way to see homes since the settlement changed touring rules.

Is SantaClaritaOpenHouses.com really free?

Yes. SantaClaritaOpenHouses.com lists every open house in the Santa Clarita Valley, every weekend, on one page, with no sign-up, no account, and no requirement to hand over your phone number or email. Connor MacIvor built and maintains it as a free public tool.

What should I do if I find a house I love at an open house?

Pick one of two clean paths. Either hire your own buyer's agent, sign the required written agreement on terms you negotiate, and have them represent you, or approach the listing agent directly as an unrepresented buyer, knowing that agent owes you honesty and full disclosure of material facts but works for the seller and cannot advise you.

Does the agent at an open house work for me?

No. The agent hosting an open house typically represents the seller, owes the seller loyalty and confidentiality, and owes you honesty, good faith, and disclosure of all material facts. Anything you reveal about your budget, motivation, or excitement can be used to the seller's advantage, so keep your numbers to yourself.

How is Connor different from a flat fee listing service in Santa Clarita?

Completely different model. Limited-service companies in that lane charge $500 to $7,000 to put a home on the MLS and leave the seller to run pricing, negotiation, and escrow alone. Connor is a full-service sellers-only listing agent for a $17,000 fair fixed fee, handling everything a percentage-commission agent handles, against typical Santa Clarita commissions of $40,000 and up. The math is at seventeenk.com.

Who pays the buyer's agent now?

It's negotiable, deal by deal. Since the NAR settlement, buyer-agent compensation is no longer offered through the MLS, so buyers can pay their agent directly, or the seller can choose to offer a concession. Sellers should decide offer by offer, and often keeping some flexibility matters on entry-level homes where FHA and VA buyers frequently can't pay an agent out of pocket.

The information in this article is general commentary and is not legal advice. All real estate commissions are negotiable. Connor T. MacIvor · CalDRE #01238257 · Sync Brokerage, Inc. · DRE #02031490. If your home is currently listed for sale, this is not a solicitation.
← Back to Blog