Evergreen analysis for Santa Clarita and Los Angeles County sellers. Written by Connor MacIvor, DRE #01238257.
Before you buy in Santa Clarita, a retired LAPD officer's free read: drive the streets and look at whether the shopping carts are returned or abandoned, then call the Sheriff and ask about the area. And when you sell, buyers are running the same test on your street, so pricing and a local agent who knows the valley matter. Includes the full video and the $17,000 all-in Fair Fixed Fee.
Read Article →The July 4 CRMLS pull split Santa Clarita into 2 piles: 56 homes closed while 59 listings died, 16 canceled, 22 expired, 8 withdrawn, 13 on hold, and 81 changed price mid-stream, more corrections than closings. Valencia's leverage swung $84,500 against sellers in 7 months while correctly priced Saugus homes still closed within $4,000 of ask. Price to closed comps, protect your first 14 days, run the pre-listing inspection, and stay out of the 21-deep Back On Market bucket. Includes the full video.
Read Article →Congress passed a housing bill 358-32, an overwhelming bipartisan vote, and the president skipped his own signing ceremony over an unrelated bill. It changed nothing, the bill becomes law automatically in 10 days. Buried underneath: a ban on institutional investors owning more than 350 single-family homes, a manufactured-home cost cut, and the real commission data since the NAR settlement, average rates rose from 2.38% to 2.43%. Includes the full video.
Read Article →69 Santa Clarita homes closed this week. 54 fell out of contract along the way, 24 canceled, 22 expired, 8 withdrawn, and 85 listings changed price mid-stream. That is not a slow market, it is a market punishing bad pricing and weak marketing. Why the $17,000 Fair Fixed Fee model, and the five criteria behind it, were built for exactly this kind of week. Includes the full video.
Read Article →205 Santa Clarita listings settled up in one week. The winners took a median $799,500 at 100% of list in 30 days. The failures sat 59 to 80 days, cut a median 4.2%, and left with no buyer. The playbook: price as a day-one positioning decision, build the $21,562 median seller credit into the net sheet before listing, and spend roughly $500 on a pre-sale inspection so escrow holds. Includes the full video.
Read Article →733 homes active, 88 new listings, 88 price cuts, and 48 closings in seven days. The number that matters: for every home that listed, one canceled, expired, or fell out of escrow. Most did not die over the house. The fix that keeps a deal together is the pre-sale home inspection, plus how to shut down a cold-feet repair demand. Includes the full video.
Read Article →When a listing expires unsold, sellers blame the market or the house. The real number one reason is almost always price. Here is how overpricing kills a listing, the stale-listing cascade it triggers, why it is not the market or the home, and how to relist and actually sell.
Read Article →There are two kinds of sellers and the strategy is completely different for each. Are you a want-to seller with flexibility, or a have-to seller on a timeline? Knowing which you are decides your pricing, your concessions, and your whole game plan.
Read Article →You signed, now what? The step-by-step of what happens next when you sell: final prep and photos, going live on the MLS, the launch, showings, offers, and the escrow milestones, plus what the seller actually has to do.
Read Article →The day you list, your home gets its biggest, freshest wave of buyers it will ever get. That launch window is where the sale price is really decided. Price high to test it and you waste the hottest traffic, then chase the market down while the days-on-market number turns into a red flag. Here is how to win the first 30 days instead.
Read Article →The Zestimate is a national algorithm guessing from public data. It has never walked your home, does not know your remodel, your view, or the off-market sale down the street, and it updates toward the real number after a home sells. Here is how far off it really is, and what to price from instead.
Read Article →A concession sounds like giving money away. Done right, it closes the deal and can net you more than a price cut, by funding a buyer's rate buydown or closing costs while protecting your headline price and your comps. When to say yes, when to say no, and how to cap it so it works for you.
Read Article →The photos are your real first showing, and buyers decide in seconds while scrolling. Depersonalizing takes down the family photos, the names on the walls, the fridge gallery, so a buyer pictures their own life in the space. It is not the same as decluttering or staging. The room-by-room checklist, the privacy and safety reason nobody mentions, and what video catches that photos hide.
Read Article →The Fed held rates and hinted it could raise them, yet May home sales hit a five-month high. Stop waiting for a drop that may not come. Plus two seller landmines: the Zillow and Redfin private listing ban that goes live June 30, and the California insurance crisis that is now a real closing risk. Includes the full video.
Read Article →About 737 active listings, rates creeping up and squeezing affordability, and only two to two and a half months of inventory when a healthy market is six. Summer is the historical sweet spot to sell. Plus the one move that protects you: make any agent show you the data portal behind the price before you hire them. Includes the full video.
Read Article →76 new listings, 100 price cuts, and rates still climbing. Why this is not the bidding-war market, why your lender cannot approve you for more, and the one move in escrow that kills the deal for buyer and seller both. The rolling 7-day SCV read. Includes the full video.
Read Article →You listed with an agent, then a friend swoops in with a fantastical story about doing it better and cheaper. Do not switch on the spot. Make the competing agent or lender put every promise in writing, then forward it to the professional you already chose. If it is real, your person steps up. If it was empty, the paper exposes it. Includes the full video.
Read Article →Kevin Warsh speaks as Fed chair for the first time Wednesday and may loosen the rules on banks buying 10-year bonds. If mortgage rates drop, the waiting buyers flood back, because most need a lower rate, not just want one. The seller playbook: price to real comps, audit your agent's data, get every answer in writing, and read the HOA documents. Includes the full video.
Read Article →729 active listings, 94 price cuts against just 74 new listings, and 31 homes coming off the market for every 34 that closed. The rolling 7-day SCV read, why deals fall out of escrow, and the pre-sale inspection that protects your sale. Includes the full video.
Read Article →Santa Clarita is at 730 active listings, up from 500 in January, and buyers got their leverage back. Why overpricing is now the costliest seller mistake, how to price to the real comps from day one, the prep that keeps your deal from falling out of escrow, and one fixed fee. Includes the full video.
Read Article →747 active and 274 in escrow across six cities. The week's numbers: a median sale at 97.8% of original list in 33 days, 93 price cuts, and 114 homes that came off without selling. What sellers need to know and what buyers expect, city by city.
Read Article →Inventory is up to 727 from about 500 in January, and every price change this week was a reduction. The June numbers, the CLUE-report due diligence most buyers skip, and how the $17K Fair Fixed Fee protects your equity in a rebalancing market. Includes the full video.
Read Article →The full May 2026 seller breakdown. Realtor enforcement mechanism, real pricing methodology, VA vs FHA vs conventional appraisers, golden handcuffs, assumable mortgages, the Goldilocks house factor, and why the highest offer is often not the winning offer.
Read Article →Your agent's loyalty should be measurable, not assumed. These five questions are the ones most sellers never think to ask, and they are the ones that reveal whether your listing is being protected or routed through a private network.
Read Article →The weekly data snapshot. Sales volume, cancellation rate, inventory trend, and what it means for sellers pricing this week.
Read Article →Current market realities, buyer behavior shifts, and the five moves that separate successful April listings from the ones that sit.
Read Article →Precision data on active listings, price movement, days on market, and the deals getting done across Santa Clarita.
Read Article →Mid-April sales and cancellation analysis. What the quit rate tells us about buyer confidence and pricing discipline.
Read Article →The percentage commission model creates a compounding cost on higher-value homes without proportional service. Here is the math.
Read Article →Real dollar comparisons at multiple price points. See which model keeps more equity in your pocket at sale.
Read Article →What the 2024 settlement changed, what it did not, and how sellers should think about cooperative compensation in 2026.
Read Article →A sellers-only agent represents sellers exclusively, never buyers. Learn why the model creates undivided loyalty.
Read Article →Nine U.S. states ban it. Learn why the structural conflict matters and what the alternative looks like for sellers.
Read Article →Quick-read market pulse on rate moves and what they signal for Santa Clarita pricing and buyer affordability.
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