The Philosophy Behind the Promise

Sellers Only
Agent

One model. One allegiance. Zero conflicts.

"Sellers Only Agent™."

"Let me explain..."

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Presentation Mode
01 / The Problem

Most agents serve two masters.

The traditional real estate model allows one agent or one brokerage to represent both the buyer and the seller in the same transaction. That is a structural conflict of interest. It does not matter how talented the agent is. It does not matter how thorough the disclosure.

Disclosure does not eliminate conflict. It just warns you about it.

When your listing agent also represents buyers, refers buyers to agents on your listing, or accepts referral fees from buyer's agents on your property, a financial bridge is created. That bridge means your agent now has an interest in the buyer completing the purchase. Your agent's duty to you is no longer undivided.

We do not manage the conflict. We eliminate it. The entire business model is built around one side: yours.

02 / The Creed

Seven pillars. Zero exceptions.

Every system, every policy, every dollar of the fee structure flows from one conviction: the seller deserves an agent whose only obligation is to the seller.

01

Undivided Loyalty

We represent sellers. Only sellers. No buyer agency. No dual agency. No referral arrangements on our listings. Not ever.

02

Transparent Pricing

$17,000 flat fee. No transaction fees. No broker compliance fees. No junk fees. No hidden charges. You know the cost before you sign.

03

Total Fee Advocacy

We negotiate every dollar that touches your equity: escrow, title insurance, vendor costs, repair credits, and every line item on the settlement statement.

04

Technology as Standard

AI property websites, 24/7 voice AI, professional photography with image-level SEO, syndication optimization. Included in every listing. Not upsold.

05

Honest Valuation

Homes are priced on data, market conditions, and 27+ years of local knowledge. Never inflated to win the listing. Never reduced for a quick sale.

06

Deep Local Knowledge

Headquartered in the Santa Clarita Valley with 27+ years of SCV market expertise. Listings outside SCV are evaluated on a case-by-case basis to ensure the same level of service and advocacy.

07

Accountability Without Excuses

Every interaction is documented. Communication is proactive. Mistakes are owned. The market, the buyer, and the process are never blamed. Results are the only language that matters.

03 / The Numbers

The math is undeniable.

Traditional agents charge 2.5% to 3% of the sale price. We charge $17,000. Whether your home sells for $500,000 or $5,000,000. The work is the same. The expertise is the same. The commitment is the same. The only thing that changes is how much you keep.

Savings Calculator

Enter your home's estimated value to see the difference.

Traditional 2.5%
$25,000
Sellers Only Agent™
$17,000
You Keep
$8,000

See the full breakdown at SeventeenK.com

27+
Years in SCV
1,000+
Agents Trained
$17K
Flat Fee. All In.
0
Buyer Conflicts
04 / The Comparison

We compete on allegiance, not price.

FactorTraditional AgentDiscount AgentSellers Only Agent™
Fee Structure2.5-3% of sale price1% or flat (limited service)$17,000 flat fee, all-in
Buyer RepresentationOften dual agencyOften dual agencyNever. Zero buyer agency.
Referral ArrangementsCommon practiceCommon practiceProhibited on all listings
TechnologyMLS auto-syndicationMinimal or noneAI sites, voice AI, SEO photos, syndication optimization
Fee NegotiationSeller's fees onlyNoneEvery fee touching seller equity
Hidden FeesTransaction/compliance feesSometimesZero. $17K is all-in.
Market ExpertiseVaries widelyVaries widely27+ years, HQ in Santa Clarita Valley
Real Results

What sellers actually saved.

These are real transactions. Real savings. Real money back in the seller's pocket.

We were quoted 2.5% by two other agents. Connor charged $17,000 flat. On our sale price, that was over $20,000 we kept. And the technology on our listing was unlike anything the other agents even mentioned.

Santa Clarita Valley Seller | Saved $20,500+

The no-referral policy was what sold me. Our last agent referred a buyer's agent on our own listing and we never felt right about it. Connor does not do that. Period. It was the cleanest transaction we have ever been through.

Repeat Seller, Valencia | Zero conflicts

I called at 11pm on a Sunday to ask about a listing. An AI answered, got my information, and Connor called me Monday morning at 8am. I have never experienced that kind of response from any service in any industry.

Buyer Who Became a Future Listing Client

Connor negotiated our escrow fees, our title insurance, and even got the buyer to cover a cost we were told we had to pay. The $17,000 fee paid for itself in what he saved us on the backend.

SCV Seller, 4-Bedroom SFR | Saved $23,800+ total
Sample Transaction Breakdown
Sale Price$1,075,000
Traditional Commission (2.5%)$26,875
Sellers Only Agent™ Fee$17,000
Commission Savings$9,875
Additional Vendor Fee Savings Negotiated$3,200
Total Kept by Seller vs. Traditional $13,075

The $17,000 Flat Fee in Detail

Learn exactly what is included, how it compares to percentage-based commissions at every price point, and why the math only gets better as your home value increases.

Visit SeventeenK.com
05 / The No-Referral Doctrine

Why we never refer buyers to agents on our listings.

When a listing agent refers a buyer to a buyer's agent, a referral form gets signed. That form contains fee language. That fee creates a contract. That contract means the listing agent now has a financial interest in the buyer completing the purchase through that specific agent.

Your agent just acquired a second interest on your property. Even at arm's length. Even with disclosure. The structural conflict exists the moment ink hits the referral form.

What We Will Never Do

  • Refer a buyer to a buyer's agent on any property we have listed
  • Accept a referral fee from any buyer's agent on any of our listings
  • Enter into a referral agreement that involves a Sellers Only Agent™ listing
  • Recommend specific agents to buyers inquiring about our listings
  • Create any financial relationship with a buyer's agent on our seller's transaction

What We Will Always Do for Buyers

  • Show the property honestly. Walk you through. Answer every question about the home and the neighborhood.
  • Explain how buyer's agent fees work in the post-NAR settlement landscape.
  • Educate you on what to look for in a buyer's agent: experience, fee structure, negotiation history, availability.
  • Explain the buyer broker agreement: what it commits you to and how to negotiate the terms before signing.
  • Encourage you to interview at least three agents before committing to one.
06 / The Technology

Every listing. Same standard.

Traditional brokerages reserve premium technology for premium listings. We deploy the same systems on a $425,000 townhome as on a $4,000,000 estate. Technology is not an upgrade. It is the baseline.

🌐

AI Property Websites

Custom-coded, SEO/AEO optimized, schema-marked property sites designed to rank in search engines and be cited by AI assistants.

📞

24/7 AI Voice Agent

Buyers call at 2am. Our AI answers, qualifies, captures contact information, and routes urgent matters directly to the listing agent.

📷

Photography with SEO

Professional photography with image-level SEO coding. Your property photos rank independently in Google Image Search.

📡

Syndication Optimization

Every platform reviewed and optimized. Zillow, Redfin, Realtor.com. No auto-generated MLS copy. Every listing gets reviewed content.

🤖

Marketing Automation

Lead capture, nurture sequences, showing feedback loops, and seller reporting. Managed through our proprietary AI growth platform.

📱

Social Media Deployment

Multi-platform content with keyword optimization and location signals. Your listing reaches buyers where they already spend their time.

07 / The Objections

What other agents will tell you about this model.

When you mention Sellers Only Agent™ to another agent, they will have opinions. Here is what they will say, and the truth behind each claim.

"You get what you pay for. A flat fee means less service." +
The opposite is true. We deploy AI property websites, 24/7 voice AI, image-level SEO photography, syndication optimization across every platform, and automated marketing systems on every listing. Most agents charging 2.5% are uploading MLS photos and waiting for Zillow to do the work. Our $17,000 includes more technology and more service than most percentage-based agents deliver at any price point.
"He will not negotiate hard because he is not getting a full commission." +
The flat fee actually makes negotiation cleaner. A percentage-based agent earns more when the price is higher, but also has a financial incentive to close the deal at any price because their time is money. Our fee is locked. We have zero incentive to push you toward a lower offer. We negotiate every dollar because our reputation depends on your net, not our percentage.
"Not representing buyers limits the pool of potential purchasers." +
Incorrect. We welcome every buyer. Represented buyers, unrepresented buyers, buyers from any brokerage. We show the property, answer questions, and facilitate the transaction. The only thing we do not do is represent the buyer. No buyer has ever been turned away from a Sellers Only Agent™ listing. The pool is identical. The loyalty is not.
"Other agents will not want to show your listings because of the model." +
Buyer's agents get paid by their buyer through buyer broker agreements. That is how the post-NAR settlement market works. Our listings are in the MLS. They are on Zillow, Redfin, and every syndication platform. They are visible to every buyer and every agent. An agent who refuses to show their client a property because they have a personal issue with the listing agent's business model is violating their fiduciary duty to their buyer.
"If it was such a great model, everyone would do it." +
Most agents cannot afford to give up buyer revenue. Their business model depends on both sides. Ours does not. Building a sellers-only practice requires enough listing volume, enough technology, and enough conviction to walk away from half the industry's income. It is not that other agents do not think it is a good idea. It is that most cannot afford to do it.
Next Step

Three words. One decision.

When you are ready to sell your Santa Clarita Valley home with an agent who answers to you and only you, we are ready to go to work.

Request a Seller Strategy Review

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