SCV Seller Strategy // June 17, 2026

Make the Other Agent Put It in Writing

THE SHORT VERSION There is a lot of garbage online about real estate and lenders, and at some point you deserve loyalty. You interview an agent, you check the track record, you list, you go all in. Then at the last minute a friend or a family member sends in another agent or another lender with a fantastical story about doing it better and cheaper. Do not argue and do not switch on the spot. Make them put every promise in writing, then forward it to the professional you already chose. If the new offer is real, your person steps up. If it was empty, the paper exposes it. It is a clean test, and the full video is right above.

There is a lot of garbage out there online about real estate, about lenders, about the entire process. I say garbage because at some point, you deserve loyalty. An agent earns it in the first interview, in the track record, in the way they stand up for you, and most of all in the information they actually hand you. You did that work. You chose somebody. You listed your home and went all in.

Then it happens. Everybody in your life suddenly becomes a real estate expert. Your friends, your family, the person at the party. They used a different agent or a different lender, and they have a great story. A fantastical tale where the big one did not get away, where they slayed the dragon, and it was all because of this one professional they want you to call. At the last possible moment, you let yourself get pulled into a conversation with somebody else, and the whole thing wobbles.

The Contract Is Real, So Be Careful

Before you entertain any of it, know the ground you are standing on. If you signed a listing agreement, you are committed for the term of that contract. A new agent who leans on you to break it has walked into an ethical and legal problem, and they can drag you into it too. The honest move is to say it out loud: I am already under contract, and I take that seriously. That same conflict-of-interest instinct is exactly why I am a sellers-only agent who will not sit on both sides of a deal.

The new person, meanwhile, spins the yarn. They will save you from every problem, get you a better deal, cost you less, make you more. It is a glorious story. It is the same kind of story a syndication site tells to get your information, and the same reason I tell every seller to demand the real comps and the net sheet in writing before they trust a single number.

The Test: Put It in Writing

Here is the easiest way to handle all of it. Do not fight. Do not get defensive. Turn the promise into paper. It sounds like this. You know what, Todd, wonderful, thank you so much. I know I am working with Connor, but you sound like the most amazing agent on the planet. So here is what we are going to do. If you want my business, understand I am legally bound under contract, I have explained that to you, but put what you are willing to do for me in writing so I can look at it and make sure it is not just window dressing.

Same script on the lending side. A friend or a family member forces a lender to call you. Maybe you did not even sanction it, but the phone rings anyway. Same thing. Jimmy, thank you so much for calling. Yes, I understand, I already have a lender I am working with, we are in fact even in escrow. But go ahead and put your proposal in writing so I can look at it and digest it. Nobody gets brushed off, and nobody gets to lean on you with a speech. Everything comes back to paper.

Then Hand It to the Pro You Chose

Now the part that makes this work. You take those written proposals to the people you already hired. You take the agent's email to your current agent and you say, hey, listen, this agent says he can do so much better than you, even cost me less money. Here is his email, I am forwarding it so you can do what you need to do. Same with the lender. If the claim is real, your professional steps up. You stop being the messenger getting worked over by both sides, and you turn it into a clean comparison on paper.

A good professional welcomes that, because they would rather earn the loyalty than assume it. This is the same discipline that protects you everywhere else in the sale, the same reason I tell sellers to get every answer from a lender, an inspector, or an HOA confirmed in an email, never on a handshake. The honest ones confirm without blinking. Only the person selling you a line gets nervous when it goes on the record.

One Fixed Fee, Spelled Out in Writing

This is also why my own model is built the way it is. The work to sell a home does not balloon with the price, so the fee does not either. It is a flat 17,000 dollars, full service, with every other cost that touches your equity, escrow, title, vendor charges, examined and negotiated, all of it spelled out in writing up front so there is nothing to guess at later. 28 years in this valley, representing sellers only, no dual-agency conflict at any level. When somebody comes at you at the last minute with a better story, you already know the move. It is a good test.

Selling in Santa Clarita Valley? 17,000 dollars. Fixed. Every fee negotiated, every term in writing.

SellersOnlyAgent.com  |  661-400-1720

Frequently Asked Questions

What should I do if another agent tries to get me to switch mid-listing?

Do not switch on the spot. Thank them, then ask them to put exactly what they will do for you in writing, by email. You already chose a professional and went all in. A written proposal lets you see whether the new promises are real or just window dressing, and it gives you something concrete to hand to the agent you already hired so they can respond.

Can another agent get me to break my listing agreement?

If you signed a listing agreement, you are contractually committed for its term. An agent who pushes you to break it has stepped into a possible ethical and legal problem, and so could you. Be upfront that you are already under contract, take that seriously, and route any new pitch through the agent you signed with rather than going around them.

A friend sent a lender to call me during my sale. What do I do?

Treat it the same as a competing agent. Thank them for calling, tell them you already have a lender and may even be in escrow, and ask them to put their proposal in writing so you can review it. Then forward that written proposal to your current lender and let the two of them compete on paper. You stay in control and you never break stride on your live transaction.

Why should I make competing promises go in writing?

Talk is free and stories are easy. A written proposal forces the new person to commit to real numbers and real terms, which is the only way to compare apples to apples. It also hands you leverage. You take the written offer to the professional you already chose and ask them to match it. If your original pro is good, they step up. If the new offer was empty, the writing exposes it.

What does the $17,000 fixed fee cover?

It is the full-service listing fee, and it does not change with your home's value, because the work does not. Every other cost that touches your equity gets negotiated: escrow, title, vendor costs, all spelled out in writing up front. Connor MacIvor represents sellers only, with 28 years in the Santa Clarita Valley, so there is no dual-agency conflict.

All real estate commissions are negotiable per California Business and Professions Code Section 10140.6. This is general information, not financial, lending, or legal advice. Connor T. MacIvor · CalDRE #01238257 · Sync Brokerage, Inc. · DRE #02031490. If your home is currently listed for sale, this is not a solicitation.
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